Kroger Launches 20% Discount Program on Produce to Enhance Food Security
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: PRnewswire
- Discount Program Launch: Kroger's Verified Savings program offers a 20% discount on fruits and vegetables for eligible customers, aiming to enhance food security by making fresh produce more affordable, which is expected to attract more consumers reliant on government assistance.
- Membership Benefits: The program also provides half-off Boost membership plans, reducing annual fees from $49.50 to $24.75, which is likely to enhance customer loyalty and drive membership growth.
- Convenient Online Verification: Customers can verify eligibility online through SheerID, with a five-month validity period, streamlining the enrollment process and potentially increasing customer participation and program reach.
- Nutritional Support Services: Kroger offers free nutritional consultations for Boost members, assisting customers in creating healthy meal plans, which enhances customer experience and is expected to drive sales growth.
KR
$62.93+Infinity%1D
Analyst Views on KR
Wall Street analysts forecast KR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KR is 78.07 USD with a low forecast of 70.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 63.250
Low
70.00
Averages
78.07
High
85.00
Current: 63.250
Low
70.00
Averages
78.07
High
85.00
About KR
The Kroger Co. is a food and drug retailer. The Company operates supermarkets, multi-department stores and fulfillment centers throughout the United States. It operates approximately 2,731 supermarkets, 2,273 pharmacies and 1,702 fuel centers in over 35 states and the District of Columbia while also operating online through a digital ecosystem to offer customers an omnichannel shopping experience. The Company also manufactures and processes food for sale in its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick-up at the store services at approximately 2,412 of its supermarkets and provides delivery, which allows it to offer digital solutions to substantially all of its customers. Its delivery solutions include orders delivered to customers at retail store locations, customer fulfillment centers and orders placed through third-party platforms. The Company also offers customer-facing apps and interfaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
