ServiceNow's Market Position: ServiceNow, Inc. has been reaffirmed with a 'Market Outperform' rating by JMP Securities, highlighting confidence in its AI advancements and growth potential despite a year-to-date decline in shares.
Investment Considerations: While ServiceNow is recognized as a rebound stock, there are suggestions that other AI stocks may offer better upside potential and lower risk, prompting investors to explore additional opportunities in the AI sector.
NOW
$781.12+Infinity%1D
Analyst Views on NOW
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Buy
1 Hold
1 Sell
Strong Buy
Current: 765.200
Low
734.00
Averages
1166
High
1315
Current: 765.200
Low
734.00
Averages
1166
High
1315
Guggenheim
Sell -> Neutral
upgrade
2025-12-16
New
Reason
Guggenheim
Price Target
2025-12-16
New
upgrade
Sell -> Neutral
Reason
Guggenheim upgraded ServiceNow to Neutral from Sell. The firm cites valuation for the upgrade with the shares below its former price target. While there could be further downside from here, ServiceNow "is and always has been a quality Software franchise," the analyst tells investors in a research note.
KeyBanc
Jackson Ader
Sector Weight -> Underweight
downgrade
$775
2025-12-15
New
Reason
KeyBanc
Jackson Ader
Price Target
$775
2025-12-15
New
downgrade
Sector Weight -> Underweight
Reason
KeyBanc analyst Jackson Ader downgraded ServiceNow to Underweight from Sector Weight with a $775 price target. The firm adjusted ratings in the enterprise software as part of its 2026 outlook. The firm has has a preference for small- and mid-cap software over large-caps heading into next year. There are signals in the IT back-office employment data that raise the likelihood that the "death of softeware-as-a-service" narrative could come for ServiceNow in 2026, the analyst tells investors in a research note.
Cormark
NULL -> Buy
initiated
$0.55
2025-12-02
Reason
Cormark
Price Target
$0.55
2025-12-02
initiated
NULL -> Buy
Reason
Cormark initiated coverage of NowVertical with a Buy rating and C$0.55 price target.
Macquarie
Neutral
initiated
$860
2025-11-25
Reason
Macquarie
Price Target
$860
2025-11-25
initiated
Neutral
Reason
Macquarie initiated coverage of ServiceNow with a Neutral rating and $860 price target. The firm views ServiceNow as a "great company but only a fair stock" at current share levels. The stock is trading at a premium to its software peers, the analyst tells investors in a research note. It believes easing negative software-as-a-service sentiment on artificial intelligence fears "could take time."
About NOW
ServiceNow, Inc. provides an artificial intelligence (AI) platform for business transformation. The Company’s AI platform connects people, processes, data, and devices to increase productivity and maximize business outcomes. Its intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows. The workflow applications built on the Now Platform are organized into four primary areas: Technology, CRM and Industry, Core Business and Creator. Its products include IT Service Management, IT Operations Management, HR Service Delivery, ServiceNow AI Agents, AI Experience, Build Agent, ServiceNow AI Control Tower, AI Agent Fabric, RaptorDB, Workflow Data Fabric, Workplace Service Delivery, ServiceNow Platform Encryption, Telecommunications Service Operations Management, and others. The Company also offers identity security, helping organizations secure access across the enterprise.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
