JFrog Director Sells 25,000 Shares for $1.75 Million
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 10h ago
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Source: Fool
- Share Sale: JFrog Director Yossi Sela sold 25,000 shares at $70 each on December 10, 2025, totaling $1.75 million, indicating confidence in the company's current stock price.
- Ownership Change: Post-transaction, Sela retains 129,165 shares, representing 22.9% of his holdings, which shows his bullish outlook on JFrog despite the sale impacting 16.22% of his stake.
- Market Performance: The transaction occurred as JFrog's stock surged 126.83% over the past year, coinciding with the stock reaching a five-year high, reflecting strong demand for its DevOps solutions.
- Investor Confidence: Having served on the board since 2012 and witnessing the stock's volatility post-IPO, Sela's sale at $70 per share may represent a strategy to realize long-awaited returns, further bolstering market confidence in JFrog's future growth.
Analyst Views on FROG
Wall Street analysts forecast FROG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FROG is 68.33 USD with a low forecast of 55.00 USD and a high forecast of 75.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
16 Buy
1 Hold
0 Sell
Strong Buy
Current: 60.080
Low
55.00
Averages
68.33
High
75.00
Current: 60.080
Low
55.00
Averages
68.33
High
75.00
About FROG
JFrog Ltd. provides an end-to-end, hybrid, universal Software Supply Chain Platform. The Company’s solutions include The JFrog Artifactory, JFrog Curation, JFrog Xray (Security Essentials), JFrog Advanced Security, JFrog Runtime Security, JFrog Distribution, JFrog Connect, and JFrog ML. JFrog Artifactory supports all software package technologies and can be seamlessly deployed across public clouds, multi-cloud, on-premises, private cloud, and hybrid environments. JFrog Curation understands package metadata, allowing companies to build policies around the entry or blocking of software packages into a company’s repositories based on multiple factors such as age, version number, security risk, release timelines, target environments, and more. JFrog Distribution provides reliable, scalable, and secure software package distribution with enterprise-grade performance. JFrog Xray continuously scans JFrog Artifactory to secure all software packages stored in it.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





