Jay-Z's Cannabis Brand Goes Up In Smoke: The Rise And Fall Of Monogram From $50 Joints To Massive Losses
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 03 2024
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Source: Benzinga
Monogram's Market Struggles: Jay-Z's cannabis brand, Monogram, launched in 2020 with high expectations but has largely disappeared from the market due to poor sales and financial losses faced by its parent company, The Parent Company (TPCO), which reported a $587 million loss in 2022.
Criticism of Product Quality: Despite its luxury branding, Monogram's products, including $50 hand-rolls, received negative reviews for quality, failing to meet consumer expectations and contributing to the brand's decline amidst stiff competition and financial instability.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
