iPower Eliminates Major Cost Center, Saves $2.3M Through Restructuring
iPower has eliminated a major operating cost center while receiving total consideration of approximately $2.3M as part of a strategic restructuring designed to streamline operations and strengthen the Company's core supply chain and fulfillment platform. Through this transaction, iPower has removed major costs associated with online sales operations by selling its subsidiary, Global Product Marketing Inc., while retaining iPower's core supply chain, procurement, fulfillment and software infrastructure. The Company will continue to maintain its e-commerce capabilities through its internal operating experience and strategic partnerships, and also maintain ongoing commercial arrangements that provide continued access to future purchase orders and supply chain revenue opportunities, without bearing the previously associated operating expenses. The transaction is expected to: Significantly reduce operating expenses by eliminating a major cost center; Increase iPower's asset base by approximately $2.3M; Preserve future supply chain revenue opportunities with positive contribution margins, which may reach up to approximately 15% under applicable commercial arrangements.
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- Cost Reduction: iPower has eliminated a major operating cost center by selling its subsidiary Global Product Marketing Inc., receiving approximately $2.3 million, which significantly reduces operating expenses and improves the company's cost structure.
- Asset Base Enhancement: The transaction increases iPower's asset base by about $2.3 million while retaining its core supply chain, procurement, and fulfillment platform, ensuring future supply chain revenue opportunities with potential contribution margins of up to 15%.
- Increased Strategic Flexibility: Following the restructuring, iPower expects to operate with lower costs and improved efficiency, enhancing strategic flexibility to better evaluate future growth opportunities aligned with its core competencies.
- Support for Digital Asset Strategy: The improved cost structure and enhanced balance sheet position iPower to prudently evaluate and support its digital asset initiatives, emphasizing that these efforts will complement rather than replace its core operational focus.
- iPower Stock Surge: iPower's shares rose 3.5% in after-hours trading, despite retail sentiment remaining in 'bearish' territory, as users on Stocktwits forecast a potential short squeeze, indicating market interest in its future performance.
- Bullish Attracts Investor Attention: Bullish's stock gained 2.3% after Cathie Wood's Ark Invest purchased over 85,700 shares, with retail sentiment shifting from 'neutral' to 'bullish', reflecting investor optimism about its prospects.
- Overall Crypto Market Recovery: The broader cryptocurrency market edged up 0.8%, maintaining a market cap above $3.1 trillion, driven by approximately $300 million in liquidations, highlighting market volatility and cautious investor sentiment.
- Coinbase Receives Neutral Rating: Coinbase's stock increased by 0.29% in after-hours trading after Baird initiated coverage with a neutral rating and a price target of $240, suggesting a potential upside of nearly 14%, while retail sentiment remained 'bullish', indicating market expectations for future growth.
- Channel Partnership Highlight: iPower was introduced as a U.S. retail channel partner at the Zyla conference, showcasing its expertise in helping brands expand their online sales presence, which is expected to enhance the company's influence in the U.S. e-commerce market.
- Platform Capability Enhancement: iPower's platform is designed to assist brands in scaling across major U.S. online channels through marketplace experience and value-added services, likely attracting more international merchants seeking to accelerate e-commerce growth.
- Supply Chain Collaboration Opportunities: Following the event, iPower has garnered interest from several supply chain partners, reflecting growing interest in its platform capabilities, which may lead to new collaboration opportunities and further strengthen its market position.
- Long-Term Strategic Evaluation: iPower is evaluating its operating and capital structure to maximize long-term shareholder value, indicating that the company will continue to seek complementary partnerships as it executes its long-term strategy.
- Initial Digital Asset Acquisition: iPower has completed its first acquisition under its Digital Asset Treasury strategy by purchasing 15.1 Bitcoin for approximately $1.33 million, marking a significant milestone in the company's entry into digital assets.
- Ethereum Investment: On the same day, iPower acquired 301.1 Ethereum at an average price of $2,934.67 each, totaling around $883,600, which diversifies its digital asset portfolio and enhances potential returns.
- Strategic Execution: CEO Lawrence Tan emphasized that these purchases reflect a disciplined approach to building digital asset exposure, supported by defined custody and control arrangements, which is crucial for risk management.
- Future Plans: iPower intends to continue evaluating additional digital asset purchases based on market conditions and capital availability, demonstrating its long-term strategic commitment to digital assets and blockchain integration.

- Initial Digital Asset Investment: iPower has completed its first acquisitions under its Digital Asset Treasury strategy, purchasing 15.1 Bitcoin and 301.1 Ethereum for a total value of approximately $2,209,000, marking a significant milestone in the company's digital asset endeavors.
- Market Strategy Execution: The Bitcoin was acquired at an average price of $87,686.33, while Ethereum was purchased at an average price of $2,934.67, reflecting the company's disciplined approach to diversifying its asset portfolio through strategic digital investments.
- Future Investment Plans: iPower indicated that it will continue to evaluate additional digital asset purchases based on market conditions and capital availability, demonstrating the company's ongoing commitment to the digital asset market and potential for future expansion.
- Business Development Direction: As a technology-driven online retailer, iPower is expanding its infrastructure in digital assets and blockchain integration, aiming to enhance overall business value and market competitiveness through diversified investments.

- Financing Strategy: iPower Inc. has announced a $30 million convertible note financing agreement with a US-based institutional investor, with the initial $9 million allocated to establish a Digital Asset Treasury expected to hold Bitcoin and Ethereum, thereby enhancing the company's competitive position at the intersection of digital assets and real-world commerce.
- Use of Funds: Approximately $4.4 million of the initial funding will be used to repay existing short-term bridge loans and add cash to the balance sheet for working capital, ensuring financial flexibility as the company expands its digital asset strategy.
- Market Positioning: This financing represents iPower's first concrete step in executing a broader crypto strategy, building on its foundation of $59 million in trailing 12-month revenue, aiming to create long-term value by integrating digital assets into e-commerce.
- Long-term Growth Potential: CEO Lawrence Tan stated that this financing strengthens the company's capital structure to support a durable growth strategy, indicating a commitment to integrating digital assets into everyday commerce to drive real economic activity and long-term value creation.








