India orders antitrust probe of Asian Paints after billionaire rival Birla's complaint
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 01 2025
0mins
Source: Reuters
Investigation into Asian Paints: India's antitrust body, the Competition Commission of India (CCI), has initiated a probe into Asian Paints following allegations from Kumar Mangalam Birla's company that it abused its dominant market position by offering incentives to dealers for exclusivity and coercing others to avoid engaging with Birla's products.
Market Impact and Response: Asian Paints, which holds a 52% market share, is reviewing the CCI's order and plans to cooperate with the investigation, while facing increased competition from Birla Opus, which has rapidly gained nearly 7% market share since its launch in February 2024.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
