India antitrust body found Pernod pushed retailers to promote brand, document shows

Antitrust Investigation: Indian antitrust investigators raided Pernod Ricard's office in December following allegations of collusion with retailers to promote its whisky brand while sidelining a rival, Radico Khaitan, which filed the complaint.

Potential Penalties: If found guilty, Pernod Ricard India could face penalties up to three times its profit for each year of wrongdoing or 10% of its turnover, as the investigation continues amid other legal challenges in India.