Hyatt Targets Upscale Travelers Seeking Locally Rooted Stays With New Brand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 30 2025
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Source: Benzinga
New Brand Launch: Hyatt Hotels Corp. introduced "Unscripted by Hyatt," a brand aimed at upscale travelers seeking authentic experiences, allowing properties to maintain unique identities while benefiting from Hyatt's quality and service.
Financial Growth and Strategy: The launch supports Hyatt's expansion strategy across various brand portfolios, with significant growth in its Lifestyle and Luxury segments, resulting in increased revenue and market penetration, alongside a focus on branded residences for higher profit margins.
Analyst Views on H
Wall Street analysts forecast H stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for H is 177.92 USD with a low forecast of 154.00 USD and a high forecast of 203.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
9 Buy
3 Hold
0 Sell
Strong Buy
Current: 163.750
Low
154.00
Averages
177.92
High
203.00
Current: 163.750
Low
154.00
Averages
177.92
High
203.00
About H
Hyatt Hotels Corporation is a global hospitality company. The Company’s portfolio includes more than 1,450 hotels and all-inclusive properties in 82 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt; the Lifestyle Portfolio, including Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, and Me and All Hotels; the Inclusive Collection, including Zoetry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape Resorts & Spas, Alua Hotels & Resorts, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, and Hyatt, and the Essentials Portfolio, including Caption by Hyatt and Unscripted by Hyatt.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
