Hugo Boss and David Beckham partner up for design collection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 16 2024
0mins
Source: reuters
- Hugo Boss partners with David Beckham: Hugo Boss has announced a multi-year design partnership with former Manchester United midfielder David Beckham to enhance demand for its Boss brand.
- Collaboration details: The collaboration involves collections designed and curated by David Beckham for both formal and casual menswear, with the first collection set to launch in spring/summer 2025.
- Hugo Boss expansion efforts: The German fashion house is focusing on expanding, increasing marketing spend post-brand revamp in 2022, and opening 102 new points of sale in 2023.
- Share performance: Despite expansion efforts, Hugo Boss's shares have declined this year due to warnings of slower sales growth.
- Beckham's role: David Beckham will feature in the brand's global campaign for fall/winter this year, with CEO Daniel Grieder praising Beckham's global icon status and passion for fashion.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
