Strategies for Gen Z to Accumulate Wealth in Their 20s, Insights from 'Rich Dad' Robert Kiyosaki
Written by Emily J. Thompson, Senior Investment Analyst
Source: NASDAQ.COM
Updated: Aug 30 2025
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Source: NASDAQ.COM
Gen Z's Financial Outlook
- Feeling of Futility: A study by Credit Karma reveals that 49% of Gen Z feels that planning for the future is pointless, leading them to spend freely during the summer. This sentiment is influenced by factors like inflation, student debt, and a challenging housing market.
- Struggles with Saving: Many in this generation find it difficult to save for retirement or even rent, contributing to a mindset focused on living in the present rather than planning for the future.
Wealth-Building Insights from Robert Kiyosaki
- Changing the Game: Robert Kiyosaki, author of "Rich Dad Poor Dad," argues that Gen Z is not behind financially; they simply need to change their approach to money. He emphasizes that wealth is built through acquiring income-generating assets rather than just working for a salary.
- Investment Strategies: Kiyosaki suggests that building wealth involves investing in skills, systems, and side hustles, such as contributing to an index fund or engaging in entrepreneurial activities like flipping furniture.
The Importance of Multiple Income Streams
- Diversifying Income: Kiyosaki stresses the need for multiple types of income, highlighting that true wealth comes from portfolio and passive income rather than solely earned income.
- Utilizing Modern Tools: He points out that Gen Z has access to digital tools and a fresh perspective that can aid in building wealth, encouraging them to develop strategies rather than relying on traditional hustle.
Conclusion
- Strategic Wealth Building: Kiyosaki's core message remains relevant: "don’t work for money, make money work for you." He believes that with the right mindset and tools, Gen Z can effectively build wealth and achieve financial independence.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.