Sponsorship Announcement: House of Doge and Brag House Holdings have partnered with U.S. Triestina Calcio for a multi-asset sponsorship, featuring Dogecoin prominently on the club's match jerseys.
Historical Significance: This partnership marks House of Doge's equity acquisition of Triestina, making it the first cryptocurrency company to become a major owner in a professional football club.
Visibility and Branding: Dogecoin will be the main branding on the front of the jerseys, with House of Doge appearing on sleeves and shorts, along with visibility on LED boards during home matches.
Promotional Activities: The sponsorship includes promotional videos on matchday screens and branding on various media backdrops, enhancing the visibility of both Dogecoin and House of Doge throughout the season and into the 2026/27 campaign.
Brag House Holdings, Inc. is a vertically integrated social network for college esports. The Company’s platform focuses on building a centralized esports experience for non-professional college gamers and their fans, by allowing college students to compete against one another, support their favorite gamers and teams and win prizes. Its approach combines gamer recruitment, facilitation of community engagement and content creation, live-stream production and tournament host activities. By facilitating the creation and publication of all content on its platform, it offers a one-stop interface and control all aspects of the user experience, from community building to gamified engagement, to hosting and producing tournaments. It provides white-labeled tournament planning, marketing, gamer recruiting and onboarding services to its sponsor partners. It performs all publicity and marketing for the tournament and host its production, including the streaming and live broadcast of the tournament.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
