The Honest Company, Inc. (HNST) Q3 2025 Earnings Call Transcript
Revenue $93 million, down 7% year-over-year. The decline was driven by a decrease in diapers, apparel, and honest.com, as well as lapping the highest growth quarter from last year, which included two large promotional events.
Gross Margin 37%, down 140 basis points year-over-year. The decline was primarily due to tariff costs and the impact of deleverage from lower volume, partially offset by lower trade spend and favorable product mix.
Operating Expenses Decreased by $4 million compared to the prior year quarter, attributed to a $6 million decrease in SG&A expenses, partially offset by a $1.6 million increase in marketing expenses for the new diaper launch.
Net Income Approximately $1 million, positive for the third consecutive quarter.
Adjusted EBITDA $4 million, down $3.5 million year-over-year due to lower year-over-year add-backs. Adjusted EBITDA margin was 4%.
Cash Position $71 million, up from $9 million two and a half years ago, with no debt outstanding.
Free Cash Flow Down year-over-year, largely due to higher inventory levels resulting from tariff mitigation strategies and the transition to new diapers.
Wipes Consumption Growth Up 24% year-over-year, significantly outpacing the category growth of 3%. Year-to-date, flushable wipes consumption grew over 160% versus category growth of 2%.
Baby Personal Care Consumption Growth Up 10% year-over-year, outpacing the category growth of 2%. Sensitive skin collection grew consumption 77% year-to-date.
Diaper Consumption Down double digits year-over-year, driven by assortment simplification at a major retailer, lapping of large promotional events, and macroeconomic pressures leading to shifts in consumer behavior towards lower-priced items.
Household Penetration 7.4%, up 80 basis points year-over-year.
Repeat Rate 32%, up 30 basis points year-over-year.
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JPMorgan Downgrades CENTA and HNST Ratings, Mixed Outlook Ahead of Earnings
- Rating Downgrade: JPMorgan downgraded Central Garden & Pet (CENTA) from Neutral to Underweight due to subdued demand in the pet category, projecting low single-digit sales and EPS growth, which reflects the company's reliance on the U.S. consumer and market uncertainties.
- Increased Competitive Pressure: The firm issued a double downgrade for The Honest Company (HNST) from Overweight to Underweight, primarily due to heightened competition in the diaper market, which is expected to necessitate increased price promotions to maintain market share, impacting profitability.
- Market Reaction: Following the downgrades, CENTA shares fell 3.3% in early Friday afternoon trading, while HNST shares dropped 3.1%, indicating heightened investor concerns about future performance and reflecting a cautious sentiment towards household personal care stocks.
- Strategic Adjustments: The Honest Company is implementing a new productivity program that involves exiting lower-margin, non-strategic categories and channels, which, while aimed at improving efficiency, also necessitates finding new revenue sources to offset potential income losses, increasing future growth uncertainties.

The Honest Company Executives to Attend Northland Growth Conference 2025
- Executive Participation: The Honest Company's CEO Carla Vernón, CFO Curtiss Bruce, and Head of Investor Relations Elizabeth Bouquard will attend the Northland Growth Conference on December 16, 2025, aiming to communicate the company's sustainable development strategies to investors.
- Brand Mission Reinforcement: Since its founding in 2012, The Honest Company has been dedicated to challenging industry ideals through the Honest brand and Honest Standard, promoting clean formulations and sustainable designs in personal care products, thereby strengthening its market position.
- Product Diversification: The Honest Company's product range spans diapers, wipes, baby care, beauty, apparel, household care, and wellness, showcasing its extensive influence and market penetration in the personal care sector.
- Investor Relations Enhancement: This conference provides the company with a direct communication platform with investors, aiming to enhance transparency and trust, which could potentially attract more investor attention and support for the company's long-term growth.









