H&M fourth-quarter sales disappoint due to late Black Friday By Reuters
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2025
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Source: Investing.com
H&M's Fourth Quarter Performance: H&M reported weaker-than-expected fourth-quarter sales of 62.19 billion Swedish crowns, a 3% increase in local currencies, falling short of analysts' forecasts. The company attributed this to a late Black Friday and noted a positive start to the new fiscal year with a 4% sales increase in December and January.
Strategic Changes and Challenges: CEO Daniel Erver highlighted improvements in online sales and marketing investments, including collaborations with pop star Charli XCX. However, analysts believe more work is needed for H&M to enhance its performance amid competition from brands like Shein and Inditex, while the company continues to streamline operations by closing stores and merging brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
