Hilton, Marriott, and Hyatt Approach Record Highs: Here Are 2 Hotel Stocks Worth Investing In.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 16 2026
0mins
Source: Barron's
Hotel Preferences: Travelers are returning to hotels for services like room service and housekeeping after trying homestays.
Stock Performance: Shares of major hotel chains such as Hilton, Marriott, and Hyatt are nearing record highs.
Investment Opportunities: Wyndham Hotels & Resorts and Choice Hotels International are suggested as potentially better investment options.
Market Trends: The shift back to hotels indicates a changing preference in the hospitality market.
Analyst Views on WH
Wall Street analysts forecast WH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WH is 87.15 USD with a low forecast of 71.00 USD and a high forecast of 98.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
6 Buy
4 Hold
0 Sell
Moderate Buy
Current: 76.350
Low
71.00
Averages
87.15
High
98.00
Current: 76.350
Low
71.00
Averages
87.15
High
98.00
About WH
Wyndham Hotels & Resorts, Inc. is a hotel franchising company. The Company operates through one segment: Hotel Franchising. The Hotel Franchising segment consists of licensing its lodging brands and providing related services to third-party hotel owners and others. The Company operates approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler. The Company operates a portfolio of 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, ECHO Suites, Registry Collection Hotels, Trademark Collection, and Wyndham.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








