Hilton (HLT) Launches Apartment Collection, Plans to Add 3,000 Units
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Source: seekingalpha
- New Lodging Category: Hilton has launched the 'Apartment Collection by Hilton,' offering fully furnished apartments ranging from studios to four-bedroom units, designed to meet diverse needs for family trips and business travel while combining residential living with hotel standards.
- Partnership Strategy: Hilton is partnering with Placemakr, a flexible short-term rental operator, to roll out the first U.S. properties in the first half of 2026, marking a strategic expansion into the apartment-style hospitality market.
- Global Expansion Plans: Hilton aims to build on its existing inventory of approximately 10,000 apartment-style units by adding up to 3,000 units through Placemakr, with further growth expected via franchise agreements with multifamily owners, highlighting the company's focus on rising demand in this segment.
- Enhanced Guest Experience: The new apartments will feature 24/7 on-site support, chef-ready kitchens, and separate living areas, aiming to elevate the guest experience and foster authentic connections to local neighborhoods, aligning with Hilton's forward-looking market strategy.
Analyst Views on HLT
Wall Street analysts forecast HLT stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for HLT is 292.37 USD with a low forecast of 253.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
11 Buy
7 Hold
0 Sell
Moderate Buy
Current: 296.170
Low
253.00
Averages
292.37
High
340.00
Current: 296.170
Low
253.00
Averages
292.37
High
340.00
About HLT
Hilton Worldwide Holdings Inc. is a global hospitality company that is engaged in managing, franchising, owning and leasing hotels and resorts, and licensing its intellectual property, including brand names, trademarks and service marks. It has a portfolio of over 24 brands comprising more than 8,400 properties and more than 1.25 million rooms in 140 countries and territories. It has two segments: management and franchise and ownership. The management and franchise segment includes all the hotels it manages for third-party owners, as well as all franchised hotels that license its intellectual property (IP), and/or use its booking channels and related programs, and where it provides other contracted services to third-party owners. The ownership segment includes nightly hotel room sales, food and beverage sales and other services at its consolidated owned and leased hotels. Its brands include Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
