Heineken® 0.0 Teams Up with Playtomic to Offer Exclusive Perks for Padel Players Worldwide
Partnership Announcement: Heineken® 0.0 has entered a multi-year partnership with Playtomic, enhancing its sponsorship in the sport of padel and aiming to create unique social experiences for players worldwide.
Open Matches Initiative: The collaboration will introduce "Open Matches by Heineken® 0.0," designed to connect players who have never met before, with the first event launching in December in Barcelona.
Focus on Social Connections: The partnership emphasizes the social nature of padel, with 73% of players citing socializing as a key reason for playing, and aims to provide opportunities for players to meet and enjoy Heineken products post-game.
Global Reach: Playtomic's extensive community across 66 countries will allow Heineken® 0.0 to engage with both grassroots and professional players, enhancing social moments at all levels of the sport.
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