Heineken 0.0 Enters Global Partnership with Premier Padel

Written by Emily J. Thompson, Senior Investment Analyst

Updated: Oct 23 2025

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Partnership Announcement: Heineken 0.0 has formed a global partnership with Premier Padel, becoming the Global Beer Partner for the leading professional padel tour.
Focus on Padel: This collaboration aims to establish Heineken 0.0 in the rapidly growing sport of padel, highlighting its vibrant social aspects.
Event Activations: Heineken 0.0 plans to activate its brand at Premier Padel events starting in 2026, enhancing its presence in the sport.
Global Sponsorship Expansion: This partnership marks a significant expansion of Heineken 0.0's global sponsorship portfolio, aligning with the brand's strategy to engage with new audiences.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.