Heineken ® to Boost Bar Incomes by Turning Them into Film Sets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 10 2025
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Source: Yahoo Finance
Heineken's New Initiative: Heineken is launching 'Starring Bars', a program that promotes bars serving Heineken beer as filming locations, redirecting production budgets to support these businesses and creating a global catalogue of film-ready bars.
Support for the Bar Industry: The initiative aims to enhance visibility and foot traffic for bar owners while providing filmmakers with authentic settings, ultimately benefiting local communities through increased commercial opportunities.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
