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Strategic Alliance Formation: HEC Group and JungKwanJang have formed a strategic partnership to enhance the global health industry, focusing on ecological breeding and scientific innovation of Cordyceps sinensis and Korean red ginseng.
Global Branding and Market Expansion: The collaboration aims to leverage both companies' strengths to boost global branding, with plans for joint marketing, co-branded products, and expansion into international markets, particularly in China.
Innovative Product Development: HEC Group is developing "Cordyceps+" products that modernize traditional tonics, utilizing advanced processing technology to meet diverse cultural wellness needs.
Future Growth Plans: HEC Group will open its flagship store at Marina Bay Sands in Singapore in 2026, marking a significant step in its ambition to expand its global presence in the health and wellness sector.
