Gucci’s pick of Demna as new design chief unsettles Kering investors By Reuters

Kering's Stock Decline: Kering experienced a significant drop in stock value, losing around $3 billion after appointing Demna as the new chief designer for Gucci, instead of opting for a more renowned external candidate. This decision followed a prolonged sales decline at Gucci, which has been struggling to regain its market position.

Mixed Reactions to Demna's Appointment: While Demna's appointment generated media buzz and excitement, particularly in China, there is skepticism regarding his ability to align Gucci's artistic direction with its heritage and broader audience, especially given the brand's recent challenges and changing consumer preferences.