GrabAGun Appoints Beth Cross as Chief Revenue Officer
GrabAGun announced the appointment of Beth Cross as chief revenue officer, effective immediately. Cross joins GrabAGun from GunBroker.com, where she served as COO since May 2022. In her new role, she will be responsible for driving revenue growth, optimizing sales operations, and expanding strategic partnerships.
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- Investor Reaction: Investors sold their shares of American Bitcoin at the first opportunity, indicating a lack of confidence in the company.
- Market Analysis: Despite the sell-off, one firm has labeled the stock as a "Buy," suggesting potential for recovery or growth.
- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
- Strategic Partnership: GrabAGun has formed a strategic partnership with Silencer Shop, the largest suppressor distributor in the U.S., leveraging both companies' authorized dealer networks and technology platforms to simplify the purchasing process for NFA-regulated items, which is expected to significantly enhance customer experience.
- Technology Integration: By integrating Silencer Shop's inventory through API access, GrabAGun will achieve seamless inventory management, improving customer convenience when purchasing suppressors and related accessories, thereby enhancing its competitive edge in the market.
- Market Opportunity: This partnership coincides with the critical moment of eliminating the tax stamp effective January 1, 2026, which is expected to attract more suppressor enthusiasts and further expand GrabAGun's customer base and sales in the firearms market.
- Commitment to Innovation: GrabAGun's CEO Marc Nemati stated that this partnership reflects the company's commitment to innovation and customer service, aiming to enhance the convenience of firearm purchases through efficient technology solutions and drive business growth.
Dual Listing Announcement: GrabAGun Digital Holdings Inc. has announced a dual listing of its common stock on NYSE Texas while maintaining its primary listing on the New York Stock Exchange under the ticker symbol "PEW".
Commitment to Texas: CEO Marc Nemati expressed pride in the company's Texas roots and highlighted the state's supportive business environment, emphasizing GrabAGun's commitment to contributing to Texas's growth as a financial hub.

Revenue Growth: GrabAGun anticipates third quarter 2025 revenues between $21 million and $23 million, reflecting a year-over-year growth of 4% to 14%.
Share Repurchase Program: The company has repurchased $8.8 million of its common stock as part of a $20 million share repurchase authorization, with $11.2 million remaining for future purchases.
Q3 Revenue Expectations: GrabAGun Digital anticipates Q3 preliminary unaudited revenues between $21 million and $23 million, exceeding the consensus estimate of $18.70 million, marking a year-over-year increase of 4% to 14%.
Share Repurchase Program: The company has repurchased $8.8 million of its common stock as part of a $20 million share repurchase authorization, leaving $11.2 million available for future buybacks.






