'Generali' sign atop insurer's skyscraper offices collapses in Milan
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 30 2025
0mins
Source: Reuters
Incident Overview: A large Generali sign collapsed from the top of the insurer's skyscraper in Milan, but no injuries were reported. Firefighters are securing the sign to prevent it from falling and the area has been cordoned off.
Building Details: The Generali building, known as the Hadid Tower, is part of the CityLife redevelopment project featuring three iconic skyscrapers. It was designed by architect Zaha Hadid and completed between 2014 and 2017.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
