G2 Acquires Three Software Marketplaces from Gartner
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6h ago
0mins
Source: Benzinga
- Acquisition Overview: G2 has reached an agreement to acquire three software marketplaces, Capterra, Software Advice, and GetApp from Gartner, with the transaction expected to close in Q1 2026; while financial terms remain undisclosed, this move significantly enhances G2's position in the B2B software industry.
- Strategic Integration Plans: G2 intends to integrate the acquired platforms into its existing marketplace and data infrastructure, leveraging the combined datasets to enhance AI-driven recommendations and buyer insights, thereby improving purchasing outcomes and vendor growth, marking a transformative moment for the industry.
- Platform Scale Expansion: The combined properties will host millions of verified customer reviews, reaching hundreds of millions of software buyers annually and serving thousands of vendors, thereby expanding access to first- and second-party buyer intent data and enhancing market competitiveness.
- Enhanced Market Intelligence: G2 anticipates stronger demand capture for vendors through improved search visibility and advertising solutions, while providing partners, consultants, and investors with richer market intelligence to support better research and strategic decision-making.
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Analyst Views on IT
Wall Street analysts forecast IT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for IT is 273.86 USD with a low forecast of 218.00 USD and a high forecast of 390.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
3 Buy
5 Hold
1 Sell
Hold
Current: 225.980
Low
218.00
Averages
273.86
High
390.00
Current: 225.980
Low
218.00
Averages
273.86
High
390.00
About IT
Gartner, Inc. delivers actionable, objective insight to executives and their teams. It operates through three segments: Research, Conferences and Consulting. The Research segment delivers independent, objective insight to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of research experts located around the globe. The Gartner Conferences segment is designed for information technology (IT) and business executives as well as decision-makers looking to adapt and evolve their organizations through disruption and uncertainty, navigate risks and prioritize investments. The Consulting segment serves chief information officers and other senior executives to optimize technology investments and drive business impact. The Company also provides solutions for a range of IT-related priorities, including IT cost optimization, digital transformation, and IT sourcing optimization.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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G2 Acquires Three Software Marketplaces from Gartner
- Acquisition Overview: G2 has reached an agreement to acquire three software marketplaces, Capterra, Software Advice, and GetApp from Gartner, with the transaction expected to close in Q1 2026; while financial terms remain undisclosed, this move significantly enhances G2's position in the B2B software industry.
- Strategic Integration Plans: G2 intends to integrate the acquired platforms into its existing marketplace and data infrastructure, leveraging the combined datasets to enhance AI-driven recommendations and buyer insights, thereby improving purchasing outcomes and vendor growth, marking a transformative moment for the industry.
- Platform Scale Expansion: The combined properties will host millions of verified customer reviews, reaching hundreds of millions of software buyers annually and serving thousands of vendors, thereby expanding access to first- and second-party buyer intent data and enhancing market competitiveness.
- Enhanced Market Intelligence: G2 anticipates stronger demand capture for vendors through improved search visibility and advertising solutions, while providing partners, consultants, and investors with richer market intelligence to support better research and strategic decision-making.
Continue Reading