From fashion to cars, Russian markets pose new test for Western brands weighing return By Reuters

Western Brands and Market Competition: Speculation arises about Western brands potentially returning to Russia as the conflict in Ukraine may end soon, but the market has become more competitive with domestic and Chinese brands filling the void left by over a thousand Western companies that exited since the conflict began.

Consumer Preferences and Market Dynamics: Russian consumers have adapted to local brands, which now dominate prime retail spaces previously occupied by Western firms, while foreign companies remain cautious about re-entering the market due to ongoing sanctions and economic conditions.