Ford Expands Bronco Lineup with New Off-Road Performance Model
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: seekingalpha
- New Model Launch: Ford introduces a new Bronco designed to enhance off-road capabilities and street performance, expected to be priced between $51,475 and $80,000, serving as an entry-level performance model to the Raptor, thereby attracting a broader consumer base.
- Collaborative Branding: This model is the second RTR vehicle resulting from a partnership with racer Vaughn Gittin Jr.'s 'Ready to Rock' brand, showcasing Ford's innovation and diversification in the performance car market.
- Market Positioning: The new Bronco will fill the gap between the Bronco Heritage Edition and the Bronco Raptor, aiming to meet the growing demand for high-performance off-road vehicles and further strengthen Ford's competitive edge in this segment.
- Auto Show Debut: The new model will be unveiled at the Detroit Auto Show, following the Mustang RTR from last year, as Ford continues to demonstrate its ongoing investment and development in the performance vehicle sector.
Analyst Views on F
Wall Street analysts forecast F stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for F is 12.46 USD with a low forecast of 10.00 USD and a high forecast of 15.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
2 Buy
9 Hold
1 Sell
Hold
Current: 14.030
Low
10.00
Averages
12.46
High
15.00
Current: 14.030
Low
10.00
Averages
12.46
High
15.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
