FirstService Residential Appoints Brent Reynolds as President to Drive Growth in Master-Planned Communities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
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Source: PRnewswire
- New Position Creation: FirstService Residential has established a new president role focused on strategic growth and operational excellence for large-scale master-planned communities in Florida, Georgia, and Tennessee, addressing the increasing demand for specialized community management in the region.
- Leadership Enhancement: Since joining in 2022, Brent Reynolds has driven revenue growth and improved customer satisfaction in the Orlando market, showcasing his exceptional leadership and innovative mindset in community management.
- Rich Experience Background: With over 35 years in hospitality and residential operations, Brent previously served as vice president at Holiday Inn Club Vacations, where he successfully expanded the number of resorts from 13 to 29, demonstrating his expertise in operational excellence and brand standard development.
- Strategic Vision: Brent emphasizes combining resources with customer-centric service to enhance residents' quality of life, driving the successful development of large communities, reflecting FirstService Residential's commitment to increasing community value.
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Analyst Views on FSV
Wall Street analysts forecast FSV stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FSV is 211.83 USD with a low forecast of 205.00 USD and a high forecast of 216.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 155.440
Low
205.00
Averages
211.83
High
216.00
Current: 155.440
Low
205.00
Averages
211.83
High
216.00
About FSV
FirstService Corporation is a provider of residential property management and other essential property services to residential and commercial customers. Its segments include FirstService Residential and FirstService Brands. FirstService Residential is a full-service property manager and, in many markets, provides a full range of ancillary services primarily in the areas: on-site staffing, including building engineering and maintenance, full-service amenity management, security, concierge and front desk personnel; proprietary banking and insurance products, and energy conservation and management solutions. FirstService Brands provides a range of essential property services to residential and commercial customers in North America through its own locations and franchise networks. Its principal brands include First Onsite Property Restoration, Paul Davis Restoration, Roofing Corp of America, Century Fire Protection, California Closets, CertaPro Painters, and Pillar to Post Home Inspectors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
FirstService Residential Expands Active Adult Community Portfolio
- Community Expansion: FirstService Residential has added several premier active adult communities across Florida, Georgia, and Tennessee, including Cresswind DeLand and Del Webb River Reserve, marking significant growth in the 55+ market segment.
- Lifestyle-Driven Approach: The company emphasizes the importance of lifestyle programming in active adult communities, enhancing residents' quality of life and community culture while strengthening long-term value through opportunities for connection, learning, and wellness.
- Operational Expertise: FirstService Residential's property management teams leverage lifestyle and hospitality expertise to deliver unique branded experiences, ensuring competitiveness in diverse markets and meeting residents' demands for resort-style amenities.
- Health as a Priority: The company positions wellness as a core pillar, implementing structured programs and amenity coordination to maintain vibrancy and health in active adult communities, addressing residents' focus on mental, emotional health, and meaningful social connections.
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Eos Management Sells Entire Stake in FirstService
- Share Sale: On January 28, 2026, Eos Management disclosed in an SEC filing the sale of its entire holding of 18,047 shares in FirstService for approximately $3.44 million, indicating a lack of confidence in the company's near-term fundamentals.
- Asset Allocation Shift: This sale reduces FirstService's representation in Eos Management's portfolio from 1.36% to 0%, suggesting a strategic pivot towards more attractive investment opportunities.
- Performance Pressure: FirstService's latest quarterly results revealed a 4% year-over-year revenue increase to $1.45 billion, but adjusted EBITDA grew only 3%, indicating margin pressures that could affect future investment appeal.
- Poor Market Performance: As of January 27, FirstService shares were priced at $157.49, down 14.7% over the past year and underperforming the S&P 500 by 30.8 percentage points, likely prompting investors to reconsider their holding strategies.
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