Fathom Holdings Inc. Forms Strategic Alliance with ByOwner to Leverage the Significant FSBO Market Potential
Strategic Partnership Announcement: Fathom Holdings Inc. has formed a partnership with ByOwner, a leading for-sale-by-owner marketplace, to convert FSBO listings into full-service listings with Fathom agents.
Market Opportunity: With approximately 6% of U.S. home sales listed as FSBO, and over 20% converting to full-service representation, this collaboration aims to tap into a significant market segment, benefiting both FSBO sellers and Fathom agents.
Empowering Sellers: ByOwner's CEO emphasized the partnership's goal to provide FSBO sellers with access to professional support, enhancing their options while maintaining control over their transactions.
Company Backgrounds: Fathom Holdings is a technology-driven real estate services platform, while ByOwner.com connects property owners directly with buyers and renters, aiming to simplify real estate transactions.
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Fathom Holdings Divests LiveBy Assets for $3 Million Cash
- Asset Sale: Fathom Holdings divested its LiveBy assets to Move Concierge for $3 million, with an expected additional annual revenue of $300,000, which will support the company's growth initiatives.
- Continued Access: As part of the transaction, Fathom will retain access to the LiveBy platform for the next five years, ensuring its agents can leverage the platform's data and technology to enhance client experience and satisfaction.
- Partnership Deepening: This transaction deepens the partnership between Fathom and Move Concierge, with Move Concierge committing to extend its services to all Fathom agents, thereby enhancing competitive positioning for both companies.
- Strategic Advantage: Fathom CEO Marco Fregenal stated that this transaction not only strengthens the company's financial position but also enhances the value delivered to agents and clients, further positioning Fathom for sustainable, profitable growth.
Fathom Forms Strategic Alliance with Move Concierge
Partnership Announcement: Fathom Holdings Inc. has formed a strategic partnership with Move Concierge to enhance the moving experience for its agents and clients by providing access to premium concierge services.
Service Integration: The collaboration aims to streamline the moving process by allowing clients to set up home services through a personal concierge, making it easier and more efficient.
Company Background: Move Concierge has been in operation since 2009, serving over 250,000 customers with a high satisfaction rating, and is recognized for its exceptional customer service.
Fathom's Commitment: This partnership reflects Fathom's dedication to innovation and improving the homeownership journey, positioning itself as a comprehensive service provider in the real estate industry.
