Fast fashion retailer Shein's UK sales surged to $2.8 billion in 2024
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 15 2025
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Source: Reuters
Shein's Growth in the UK: Shein's British business reported sales of £2.05 billion in 2024, a 32.3% increase from the previous year, alongside a pretax profit rise of 56.6%. The company is preparing for an initial public offering in Hong Kong while expanding its market presence through various promotional activities.
Challenges Ahead: Shein benefits from customs duty exemptions on low-value e-commerce packages, but upcoming changes in import policies in the U.S., EU, and Britain may increase costs and prices, potentially impacting its competitive edge against traditional retailers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
