Fanatics introduces prediction market across 24 states
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 03 2025
0mins
Source: CNBC
Launch of Fanatics Markets: Fanatics is introducing its prediction market platform, Fanatics Markets, in 24 states, allowing users to trade on various events in sports, finance, and culture.
Expansion Plans: The initial launch includes contracts for sports, finance, economics, and politics, with plans to expand into crypto, stocks, tech, and music early next year.
Industry Context: The prediction market sector is growing rapidly, with competitors like DraftKings and FanDuel also entering the space, indicating a significant market potential over the next five to ten years.
User Features: Fanatics Markets will offer a shared wallet for users to access the entire Fanatics ecosystem, along with options to set deposit and session limits for responsible engagement.
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Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228.00 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 166.730
Low
228.00
Averages
296.77
High
381.46
Current: 166.730
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
CFTC Announces New Rules for Prediction Markets
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- Clarification of Rules: Selig noted that the existing framework has proven difficult to apply, and the CFTC will establish 'clear standards' to improve the management of event contracts, ensuring the legal rights of market participants.
- Legal Scrutiny Context: Amid increased legal scrutiny from state regulators on prediction markets, Coinbase has filed lawsuits against Michigan, Illinois, and Connecticut, seeking to confirm the CFTC as the sole regulator of these markets.
- Market Reaction Mixed: Despite the potential positive impact of the CFTC's new rules, stocks of sports-related companies like Genius Sports did not rally, while shares of DraftKings and Flutter Entertainment showed mixed signals, indicating cautious market sentiment.
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Competition Between Sports Betting and Prediction Markets
- Market Dynamics: Roundhill Investments CEO Dave Mazza highlights that sports betting companies like DraftKings and Flutter are launching prediction-style products to adapt to market changes, indicating industry evolution rather than displacement.
- Regulatory Impact: The regulation of prediction markets has become a key battleground, with some states attempting to restrict Kalshi and Polymarket's operations while legal online sportsbooks continue to operate, showcasing market complexity.
- Profitability Focus: Mazza notes that 2026 is expected to be a consolidation year, with operators focusing on profitability and states interested in tax revenue, likely leading to more partnership reshuffling and selective M&A.
- Market Outlook: Despite DraftKings and Flutter stocks dropping 26% and 34% over the past 52 weeks, respectively, Mazza believes that innovative disruption indicates the long-term potential of the sports betting and gambling markets, with future regulation being a key factor.
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