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Historic Legal Victory: Australian company FanFirm Pty Ltd has won a significant legal battle against US competitor Fanatics LLC, with the Federal Court of Australia ruling that Fanatics LLC infringed on FanFirm's trademarks and banning the sale of FANATICS branded apparel in Australia.
Impact on Market: The court's decision prevents Fanatics LLC from selling their sports merchandise in Australia, marking a major loss for the US company which had considered Australia one of its largest markets for apparel sales.
