Exclusive: India plans tougher ad curbs on liquor makers such as Carlsberg, Diageo, Pernod
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 04 2024
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Source: Reuters
New Advertising Regulations: India is set to implement strict rules banning surrogate advertising and sponsorships related to liquor, which could significantly impact major companies like Carlsberg, Pernod Ricard, and Diageo. The regulations aim to prevent misleading promotions that circumvent existing alcohol advertising bans.
Penalties for Non-compliance: Companies and endorsers found violating these new rules may face fines up to 5 million rupees ($60,000) and endorsement bans ranging from one to three years, as the government seeks to align with global best practices in alcohol advertising restrictions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
