EXCLUSIVE: Trump's 200% Tariff Threat Could Price European Alcohol Out Of US Markets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 18 2025
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Source: Benzinga
Impact of Proposed Tariff: President Trump's proposal for a 200% tariff on European alcohol imports could severely harm the U.S. market for high-end wines and spirits, leading to higher prices for consumers and significant sales declines for European producers.
Market Reactions and Uncertainty: While some American whiskey and craft producers may benefit from reduced competition, the overall industry faces uncertainty as businesses stockpile inventory in anticipation of potential price spikes, complicating decision-making amidst fluctuating trade conditions.
Analyst Views on BF.B
Wall Street analysts forecast BF.B stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BF.B is 29.53 USD with a low forecast of 27.00 USD and a high forecast of 32.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
1 Buy
4 Hold
4 Sell
Moderate Sell
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
About BF.B
Brown-Forman Corporation manufactures, distills, bottles, imports, exports, markets, and sells a variety of beverage alcohol products under brands. It has built a portfolio of more than 40 spirit, ready-to-drink (RTD) cocktails, and wine brands. Its brands include Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomatico Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. Its Jack Daniel’s Family of Brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s RTD, Jack Daniel’s Tennessee Honey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Fire, Jack Daniel’s Single Barrel Collection, Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Bonded Tennessee Rye, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s American Single Malt, and Jack Daniel’s 12 Year Old. It sells its products in over 170 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
