Exclusive: Reckitt talks exclusively to Advent on Essential Home sale, sources say
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2025
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Source: Reuters
Reckitt's Sale Discussions: Reckitt is in exclusive talks with Advent International regarding the sale of its Essential Home business, which includes brands like Air Wick and Cillit Bang. A deal could be announced soon, but there is still a possibility that it may not go through.
Business Performance Concerns: The Essential Home division has faced declining sales, dropping 7% in the first quarter of this year, prompting Reckitt's CEO to explore options for the business as part of a broader turnaround strategy amidst shareholder concerns about brand strength in key markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
