EVERCOAT Enhances U.S. Sales Team Through Reorganization with a Focus on End-Users

EVERCOAT® Announces U.S. Sales Team Reorganization

• Strategic Focus on Body Shops: EVERCOAT® is reorganizing its U.S. Sales Team to enhance its connection with the collision repair industry, specifically targeting body shops. This initiative aims to address the challenges faced by collision centers, such as tight deadlines and labor shortages.

• Value Creation on the Shop Floor: Thomas Metz, Director of Business Development, emphasized the company's commitment to value creation directly on the shop floor. The new structure is designed to provide targeted technical training and process guidance to help shop owners improve their key performance indicators (KPIs).

Enhancing Customer Support

• Customer-Centric Transformation: The restructured Sales Team will consist of two focused groups aimed at delivering hands-on and virtual support to customers. This approach reflects EVERCOAT®'s dedication to innovation and partnership within the autobody repair market.

• Commitment to Innovation: EVERCOAT® reaffirms its position as an expert in polyester technology, aiming to streamline refinishing processes, reduce cycle times, and improve overall quality and profitability for its customers.

About EVERCOAT®

• Company Background: Founded in 1953 and based in Cincinnati, OH, EVERCOAT® specializes in premium fillers, putties, and primers for the automotive, marine, and home repair markets. With over 70 years of innovation, it has developed a strong portfolio of trusted brands, including EVERCOAT®, EVERCOAT® Body Shop, EVERCOAT® Marine, and Home Fix®.