Miniso announces Q2 adjusted EPS of 31 cents, up from 28 cents a year ago.
Q2 Revenue Growth: MINISO reported a Q2 revenue of $693.24 million, an increase from $555.26 million in the previous year.
Positive Operating Profit: The company experienced double-digit growth in operating profit that exceeded expectations for the June Quarter.
Same-Store Sales Growth: MINISO's same-store sales growth (SSSG) in mainland China turned positive for the June Quarter and is expected to continue accelerating into September.
Future Projections: The company anticipates that same-store gross merchandise volume (GMV) in mainland China will achieve positive growth throughout 2025.
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MINISO Brings Christmas Cheer to Bangkok's Siam Square, Closing Out a Strong Year in Thailand
- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.

MNSO Surpasses Key Moving Average with Positive Momentum
52 Week Range: MNSO's stock has a 52-week low of $13.945 and a high of $27.71, with the last trade recorded at $20.01.
Moving Average Insight: The article mentions a resource for identifying other stocks that have recently crossed above their 200-day moving average.
Author's Perspective: The views expressed in the article are solely those of the author and do not necessarily represent Nasdaq, Inc.
Market Analysis Context: The information provided is part of a broader analysis of stock performance and market trends.









