End of the Password Era: Almost Half of Americans Still Reuse Passwords Amid Increasing Phishing Threats
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 19 2025
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Source: Newsfilter
Survey Findings: A Yubico survey reveals that 48% of Americans reuse passwords across accounts, with only 3% recognizing hardware security keys as the most secure method against phishing.
City Comparisons: Cities like Seattle and San Francisco show higher adoption of multi-factor authentication (MFA), while Denver lags behind with many residents using the same password for multiple accounts.
Cybersecurity Awareness: Despite 62% of respondents feeling confident in identifying phishing attacks, 39% reported experiencing a cybersecurity incident in the past year.
Call to Action: The survey highlights a need for improved cybersecurity practices, emphasizing the importance of hardware security keys for effective protection against online threats.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
