Elon Musk’s X Threatens Advertisers With Lawsuits to Win Back Ad Dollars
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2025
0mins
Source: TipRanks
Legal Tactics by X: Elon Musk's X (formerly Twitter) is employing legal threats to compel major advertisers to return, shifting from previous strategies of discounts and outreach to lawsuits, amid a significant drop in ad revenue since Musk's acquisition.
Impact on Advertisers: Companies like Verizon and Unilever have resumed ad spending under pressure from potential antitrust lawsuits, while others, including Pinterest and LEGO, face legal action for not complying with X's demands, raising concerns about the implications for digital advertising practices.
Analyst Views on OMC
Wall Street analysts forecast OMC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for OMC is 91.50 USD with a low forecast of 77.00 USD and a high forecast of 108.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
2 Hold
1 Sell
Moderate Buy
Current: 79.240
Low
77.00
Averages
91.50
High
108.00
Current: 79.240
Low
77.00
Averages
91.50
High
108.00
About OMC
Omnicom Group Inc. is a provider of marketing and sales solutions. The Company offers a range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Its services include database management, digital/direct marketing, package design, crisis communications, custom publishing, data analytics, healthcare marketing and communications, instore design, interactive marketing, investor relations, mobile marketing, promotional marketing, public affairs, public relations, retail media and e-commerce, social media marketing, search engine marketing, studio production, sports and event marketing, marketing research and others. Its portfolio of companies includes BBDO, DDB, TBWA, Omnicom Media Group, the DAS Group of Companies, and the Communications Consultancy Network.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
