Ebbing demand for China's favourite firewater adds to debt concerns

Economic Impact of Kweichow Moutai: The sales decline of Kweichow Moutai, a premium baijiu brand, reflects the weakened consumer market in China and poses financial challenges for Guizhou province, which relies heavily on the company's revenues to manage its significant debt.

Challenges Facing Moutai: Despite a recent increase in factory gate prices, Moutai faces demographic shifts, inventory issues, and competition for younger consumers, raising concerns about its long-term growth and ability to support the local economy.