Dollar General Settles $15 Million Class Action Over Deceptive Pricing
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5d ago
0mins
Source: Benzinga
- Settlement Amount: Dollar General has agreed to a $15 million settlement to resolve nationwide claims of deceptive pricing, impacting consumers who shopped between October 10, 2016, and November 19, 2025, despite the company not admitting any wrongdoing.
- Compensation Details: Eligible consumers can claim a cash payment of $10 or the actual overcharge amount for each documented pricing error, with households allowed up to two claims, capping total compensation at $20, which could enhance customer satisfaction.
- Promotional Discount: All class members may register for a one-time in-store discount of $3 on purchases over $10 during a yet-to-be-announced two-day promotional period, potentially driving increased foot traffic and sales during that time.
- Pricing Improvement Measures: Dollar General has committed to implementing third-party pricing audits and enhanced pricing oversight to improve pricing accuracy, aiming to restore consumer trust and enhance brand reputation without admitting any wrongdoing.
Analyst Views on DG
Wall Street analysts forecast DG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DG is 143.86 USD with a low forecast of 125.00 USD and a high forecast of 170.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
9 Buy
7 Hold
0 Sell
Moderate Buy
Current: 150.330
Low
125.00
Averages
143.86
High
170.00
Current: 150.330
Low
125.00
Averages
143.86
High
170.00
About DG
Dollar General Corporation is a discount retailer. The Company offers merchandise, including consumable items, seasonal items, home products and apparel. Its merchandise includes brands from manufacturers, as well as its own private brand selections with prices at discounts to brands. Its consumables category includes paper and cleaning products, packaged food, perishables, snacks, health and beauty, pet, and tobacco products. Its seasonal products include holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. Its home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, bed and bath soft goods. The Company’s apparel products include basic items for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
