'Demon Slayer' Boosts Sony's Profit Projections

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Nov 11 2025

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Source: Yahoo Finance

Sony's Profit Forecasts: Sony's shares rose over five percent after the company raised its full-year profit forecasts, projecting a net profit of 1.05 trillion yen ($6.8 billion) for the 2025-26 financial year, driven by the success of the "Demon Slayer" anime and increased PlayStation sales.
Impact of US Tariffs: The company reported a smaller-than-expected impact from US tariffs, lowering its forecast to around 50 billion yen, following a deal that reduced tariffs on Japanese goods.
Demon Slayer's Success: The latest "Demon Slayer" film has become the second-highest grossing film in Japan's history, contributing significantly to Sony's financial outlook.
PlayStation Sales Concerns: Despite the positive forecasts, concerns remain regarding PlayStation sales, particularly with the delayed release of the highly anticipated "Grand Theft Auto VI," which is expected to be a major sales driver.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.