Deere & Company Unveils Smart Sprayers, Achieving 50% Reduction in Pesticide Use
Written by Emily J. Thompson, Senior Investment Analyst
Source: NASDAQ.COM
- Smart Sprayer Innovation: Deere's new smart sprayers utilize 36 cameras and machine learning to identify individual weeds for targeted spraying, achieving a 50% reduction in water and chemical use across 1 million acres tested in 2023, significantly lowering costs for farmers while reducing environmental pollution.
- Autonomous Tractor Testing: The company is field-testing an autonomous tractor equipped with 360-degree cameras and sophisticated software that can recognize and avoid obstacles, allowing farmers to monitor operations remotely, thereby enhancing efficiency and freeing up time for other important tasks on the farm.
- Financial Performance Recovery: Despite a 12% decline in overall sales and a 29% drop in net income for 2025, Deere reported an 11% increase in net sales and revenue in Q4 2025, indicating positive momentum and suggesting that ongoing investments in technology are beginning to pay off.
- Future Agricultural Demand: With global population projected to reach 10 billion by 2050, Deere anticipates a need for a 60%-70% increase in agricultural production, underscoring the strategic importance of the company's innovations and leadership in the agricultural machinery sector.
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Analyst Views on DE
Wall Street analysts forecast DE stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for DE is 514.25 USD with a low forecast of 458.00 USD and a high forecast of 560.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
8 Buy
7 Hold
0 Sell
Moderate Buy
Current: 525.010
Low
458.00
Averages
514.25
High
560.00
Current: 525.010
Low
458.00
Averages
514.25
High
560.00
About DE
Deere & Company is engaged in the delivery of agricultural, construction and forestry equipment. Its segments include production and precision agriculture (PPA), small agriculture and turf (SAT), construction and forestry (CF), and financial services (FS). PPA segment defines, develops and delivers global equipment and technology solutions for production-scale growers of large grains, small grains, cotton and sugarcane. SAT segment defines, develops and delivers global equipment and technology solutions for dairy and livestock producers, high-value and small acreage crop producers, and turf and utility customers. CF segment defines, develops and delivers a range of machines and technology solutions organized along the earthmoving, forestry and roadbuilding production systems. FS segment finances sales and leases by John Deere dealers of new and used production and precision agriculture equipment and others. Its products include John Deere Autonomous 8R Tractor and E-Power Backhoe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
John Deere Announces Major Expansion with New U.S. Facilities
- New Factory Construction: John Deere is investing $70 million to build an excavator factory in Kernersville, North Carolina, which is expected to create over 150 new jobs, further driving innovation and development in U.S. manufacturing.
- Distribution Center Launch: The new parts distribution center in Hebron, Indiana, will enhance supply chain capabilities and is anticipated to generate approximately 150 jobs, strengthening the company's support for the U.S. agriculture and construction markets.
- Commitment to U.S. Manufacturing: John Deere plans to invest $20 billion in U.S. manufacturing over the next decade, demonstrating its strong confidence in economic growth and innovation in the U.S., contributing to local economic development.
- Legacy and Innovation: The opening of these new facilities will not only enhance John Deere's manufacturing capabilities in the U.S. but also boost the company's competitiveness in global markets, further solidifying its leadership position in the agriculture and construction industries.
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Trump Announces $70 Million John Deere Facility in North Carolina
- New Facility Announcement: During a speech in Clive, Iowa, Trump revealed John Deere's plan to build a $70 million excavator manufacturing facility in North Carolina, which will be the only excavator entirely made in the USA, enhancing the company's competitive edge.
- Technological Advancements: The new facility will utilize advanced technologies to produce industry-leading excavators, replacing next-generation models previously manufactured in Japan, and is expected to commence operations within the next year, thereby strengthening John Deere's manufacturing capabilities in the construction sector.
- Distribution Center Development: John Deere is also constructing a new distribution center near Hebron, Indiana, leveraging the state's skilled workforce and central location to support future expansion plans, further solidifying its market position in North America.
- Market Pressures: Despite the positive outlook from the new facilities, John Deere faces a $1.2 billion tariff hit in fiscal 2026, with the CEO indicating that this will lead to ongoing margin pressures, potentially impacting the company's long-term profitability.
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