DBGI Unveils Expansion Strategy for $36 Billion NIL College Apparel Market, Starting with Yea Alabama Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 06 2025
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Source: Newsfilter
Expansion into NIL College Apparel: Digital Brands Group, Inc. is launching a strategic initiative to expand its presence in the Name, Image, and Likeness (NIL) college apparel sector, leveraging a three-year exclusive manufacturing agreement with Yea Alabama, the University of Alabama's official NIL program.
Future Growth Plans: The company aims to replicate its Alabama partnership model with additional universities, focusing on private label manufacturing, equity alignment with university partners, support for female student athletes, and a data-driven approach to quickly respond to consumer trends.
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About DBGI
Digital Brands Group, Inc. offers a variety of apparel products through direct-to-consumer and wholesale distribution. The Company’s portfolio consists of five brands: Bailey 44, DSTLD, Stateside, Sundry, and Avo. Bailey 44 is primarily a wholesale brand, which are transitioning to a digital, direct-to-consumer brand. DSTLD is a digital direct-to-consumer brand which offers stylish garments without the luxury retail markup, valuing customer experience over labels. Stateside is a wholesale brand, which is an elevated brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. Sundry offers a collection of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Sundry’s products are coastal casual and consist of colorful designs. Avo is a womens brand that offers t-shirts, sweats, dresses, sweaters and athleisure.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
