DBGI Launches AVO Clothing Activation at University of Mississippi
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 17 2025
0mins
Should l Buy DBGI?
DBGI announced its first activation AVO clothing activation at the University of Mississippi for the home playoff game featuring the Tulane Green Wave vs. The Ole Miss Rebels this Saturday, December 20th in Oxford, MS. The first Ole Miss product capsule collection launched online.
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About DBGI
Digital Brands Group, Inc. is a retail and technology ecosystem. The Company is a curated collection of lifestyle brands that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Its complementary brand portfolio provides us with the opportunity to cross-merchandise its brands. Its subsidiaries include Bailey 44, LLC (Bailey), MOSBEST, LLC (Stateside), and Sunnyside, LLC (Sundry). Its brand portfolio includes Bailey 44, DSTLD, Stateside, Sundry, and Avo. Its Sundry brand offers distinct collections of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Avo is a women’s essential brand that will offer T-shirts, sweats, dresses, sweaters and athleisure. DSTLD is primarily a digital direct-to-consumer brand. Bailey 44 combines fabrics and designs to create sophisticated ready-to-wear capsules for women on-the-go.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Technology Application Rollout: Herschel will utilize SECUR3D's solution to detect counterfeit goods and protect its product designs, which is expected to significantly enhance brand integrity and market competitiveness across its global eCommerce operations.
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- Ecosystem Development: By collaborating with specialized providers like SECUR3D, Digital Brands Group is creating an expanding ecosystem of brands leveraging AI tools to combat counterfeiting and digital IP misuse, enhancing brand growth and trust across its portfolio.
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- Support for Female Athletes: AVO and Yea Alabama are committed to creating future NIL market opportunities specifically for female student-athletes, making this one of the first initiatives aimed at promoting gender equality in sports.
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See More
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Strategic Goals: The collaboration aims to strengthen brand authenticity and protect trademarks for various brands, including universities, while building customer trust and reducing infringement.
Company Backgrounds: Digital Brands Group specializes in apparel through direct-to-consumer and wholesale channels, while SECUR3D is an AI technology firm based in Vancouver, focusing on real-time identification and automated takedowns of unauthorized content.
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