CXApp Achieves Deployment Highlights in U.S. Media and Entertainment Sector
CXApp announced adoption highlights from its recent multi-campus deployment for a leading U.S. media and entertainment organization, reinforcing CXAI's position as an emerging leader addressing a large and expanding enterprise workplace technology market. The deployment spans four major campuses across New York, Los Angeles, Miami, and Connecticut and reflects how large enterprises are consolidating workplace services, communications, and onsite experiences into unified platforms as hybrid work models continue to evolve. Since launching, employees have generated more than 50,000 engaged sessions, with approximately 11,000 active users, representing strong utilization among employees across deployed campuses. These engagement levels position the CXAI application as a frequent destination for day-to-day workplace interactions rather than a single-purpose tool. Usage insights from the deployment highlight how employees interact with the workplace as a service. Dining emerged as the most utilized feature, followed by News, Amenities, Campus Guide, and Room Bookings, signaling demand for real-time access to onsite services, information, and navigation across complex campus environments.
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Financial Performance: CXApp reported flat revenue of $1.22 million for Q2 2025, with an improved gross margin of 86% and a significant increase in annual recurring revenue driven by major enterprise renewals, including the largest ARR renewal in company history.
Strategic Developments: The company is enhancing its platform with AI-driven predictive analytics to improve operational efficiency and cost savings, while also planning to roll out new features and expand partnerships targeting Fortune 1,000 clients in upcoming quarters.
Earnings Report: CXAPP reported quarterly earnings of -$0.08 per share, surpassing estimates of -$0.24, but revenue of $1,220,000 fell short of expectations by $514,000.
Investor Activity: In the latest quarter, 6 institutional investors increased their holdings in CXAPP stock while 23 reduced their positions.

Management Insights: CEO Khurram Sheikh emphasized the accelerated adoption of CXApp's platform, highlighting a focus on customer success and recurring revenue, with significant growth in subscription revenue to 99% of total revenue. The company reported improved gross margins and strategic expansions with major clients.
Financial Outlook and Analyst Sentiment: While management did not provide formal guidance for 2025, they expressed confidence in annual recurring revenue (ARR) growth despite some analyst concerns regarding revenue timing and debt levels. The overall tone from management was optimistic about long-term opportunities and product differentiation.
Quarterly Performance: CXApp Inc. reported a loss of eight cents per share for Q1, surpassing analyst expectations and showing improvement from last year's loss of 34 cents. The company also experienced over 130% growth in Annual Recurring Revenue (ARR) and achieved a gross margin of 88%.
Market Reaction: Following the earnings report, CXApp's stock fell by 3.60% to $1.34 in after-hours trading, despite positive developments such as renewals from three Fortune 500 clients and increased interest in their AI-driven solutions for employee engagement and return-to-office strategies.
Q1 Financial Performance: CXApp reported a 130% growth in Annual Recurring Revenue (ARR) from renewals with three Fortune 500 clients, and an increase in subscription revenue split to 99%, contributing to a gross margin rise to 88%.
Earnings Improvement: The company improved its earnings per share (EPS) to -0.08 from -0.34 in Q1 2024, mainly due to reduced operating expenses and derivative liabilities.







