Coupang Under Investigation for 6-Month Data Breach by Former Employee
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: PRnewswire
- Data Breach Incident: Coupang is accused of failing to detect a data breach affecting 33.7 million accounts for nearly six months, during which a former employee exploited valid authentication keys, severely damaging the company's reputation.
- Compensation Plan: In response to the breach, Coupang has initiated a $1.2 billion compensation plan, which is expected to significantly impact the company's financial health, compounded by the resignation of the CEO that further unsettles the market.
- Market Value Loss: The incident has led to a loss of over $8 billion in Coupang's market value, reflecting serious investor concerns regarding the company's security measures and management capabilities, potentially affecting future investor confidence.
- Legal Action: Hagens Berman is investigating whether Coupang's security claims misled investors, reminding those who purchased Coupang securities between May 7 and December 16, 2025, of the class action deadline on February 17, 2026.
Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 33.83 USD with a low forecast of 22.00 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 19.990
Low
22.00
Averages
33.83
High
40.00
Current: 19.990
Low
22.00
Averages
33.83
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
