Coupang Faces Class Action Over Data Breach, Market Cap Drops Over $8 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
0mins
Source: PRnewswire
- Class Action Initiated: A class action lawsuit has been filed against Coupang for failing to timely disclose a massive data breach affecting 33.7 million customers between August 6 and December 16, 2025, which could expose the company to significant legal and financial risks.
- Market Cap Plummets: Since the November 30, 2025, revelation of the data breach, Coupang's market capitalization has dropped by over $8 billion, indicating severe market concerns regarding the company's transparency and cybersecurity measures.
- Executive Resignation: The CEO of Coupang's South Korean e-commerce unit resigned on December 10, 2025, amid escalating fallout from the data breach, reflecting doubts about the company's internal management and crisis response capabilities.
- Regulatory Scrutiny Intensifies: The South Korean government has convened an emergency meeting to investigate whether Coupang violated data safety regulations, potentially leading to increased regulatory fines and compliance costs for the company.
CPNG
$24.27+Infinity%1D
Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 37.50 USD with a low forecast of 32.00 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 22.800
Low
32.00
Averages
37.50
High
40.00
Current: 22.800
Low
32.00
Averages
37.50
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
