Comparing the Price of the U.S. Open's Iconic Honey Deuce Cocktail to Inflation Rates

U.S. Open's Iconic Beverage Pricing

• Honey Deuce Price: The Honey Deuce cocktail, a signature drink at the U.S. Open, is priced at $23, unchanged from last year but has seen six price increases since 2012, outpacing inflation over the past decade.
• Sales Figures: Last year, over 550,000 Honey Deuce cocktails were sold, generating nearly $13 million in revenue for the event.

Inflation Comparison

• Price Increase vs. Inflation: Since 2015, the price of the Honey Deuce has risen by approximately 53%, from $15 to $23, significantly exceeding the 36% increase in the Consumer Price Index (CPI) during the same period.
• Hypothetical Pricing: If the Honey Deuce had increased in line with overall inflation, it would currently cost about $20.33.

Broader Alcohol Pricing Trends

• Comparison with Other Beverages: The price of the Honey Deuce has risen faster than the average cost of alcoholic beverages purchased outside the home, which increased by nearly 34% from August 2015 to July 2025.

Consumer Spending Behavior

• Economic Sentiment: Despite concerns over rising prices post-COVID-19, consumers are willing to spend on experiences like travel and events, leading to a trend termed "funflation."