Coffee giant Nescafe targets Gen Z as consumption habits shift

Nescafe's New Strategy: Nescafe is targeting younger consumers by expanding into the cold coffee market, with a focus on customization and all-day consumption, as part of Nestle's broader strategy to refocus on core products like coffee.

Market Expansion Plans: The company aims to position coffee as a sophisticated alternative to alcohol for social occasions, while also exploring opportunities in traditional tea markets and promoting health-oriented options.