Daiwa Lowers BIDU-SW's Target Price to HKD92, Maintains Outperform Rating

Written by Emily J. Thompson, Senior Investment Analyst

09888-0.55%

Source: aastocks

Updated: Aug 22 2025

0mins

Source: aastocks

Financial Performance: BIDU-SW's 2Q25 core operating profit exceeded market expectations by 9%, but online marketing revenue fell by 15% year-over-year.
Revenue Growth: The company's non-online marketing revenue saw a significant increase of 34%, primarily driven by intelligent cloud services.
Analyst Adjustments: Daiwa has lowered its EPS estimates for BIDU-SW for 2025-26 by 1-3% and reduced the target price from HKD93 to HKD92, while maintaining an Outperform rating.
Market Data: As of August 22, 2025, short selling for BIDU-SW was reported at $138.29 million with a ratio of 46.702%.

09888

$145.4+Infinity%1D

Analyst Views on 09888

Wall Street analysts forecast 09888 stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for 09888 is USD with a low forecast of USD and a high forecast of USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

0 Analyst Rating

0 Buy

0 Hold

0 Sell

Current: 146.200

Low

Averages

High

Current: 146.200

Low

Averages

High

BofA Securities

Buy

upgrade

$100 -> $151

Al Analysis

2025-11-20

Reason

BofA Securities

Price Target

$100 -> $151

Al Analysis

2025-11-20

upgrade

Buy

Reason

The analyst rating from BofA Securities is based on the strong business outcomes driven by BIDU-SW's AI technology development. In the third quarter of 2025, the company reported a significant increase in revenue from its new AI businesses, with overall growth exceeding 50% year-over-year, reaching around RMB10 billion. Key contributors to this growth included a 128% increase in AI high-performance computing facility subscription revenue and a 262% surge in AI-native marketing service revenue. As a result of these positive developments, BofA Securities reiterated a Buy rating and raised its target price for Baidu from USD100 to USD151 and for BIDU-SW from HKD98 to HKD148.

Daiwa

Buy

maintain

$158 -> $162

2025-11-20

Reason

Daiwa

Price Target

$158 -> $162

2025-11-20

maintain

Buy

Reason

The analyst rating from Daiwa for BIDU-SW (09888.HK) is a "Buy" due to several factors. Despite Baidu Core revenue for 3Q25 declining by 9.5% year-over-year, the company's operating profit slightly exceeded expectations, benefiting from other income and tax incentives. Additionally, the report highlights the growth in cloud services revenue and the announcement of new financial disclosures for AI-native products. Although Daiwa lowered Baidu's EPS estimates for FY2026-27 by 3-4% based on revised R&D expenditure forecasts, they still raised the target price from HKD158 to HKD162, indicating confidence in the company's future performance.

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Macquarie

Outperform

downgrade

2025-11-19

Reason

Macquarie

Price Target

2025-11-19

downgrade

Outperform

Reason

The analyst rating for BIDU-SW (09888.HK) was kept at "Outperform" despite a reduction in the adjusted EPS forecasts for 2025 and 2026 by 19% and 10%, respectively. This decision is supported by the company's strong performance in its AI-empowered business, which saw revenue from new AI businesses increase by over 50% year-over-year to approximately RMB10 billion. The growth was primarily driven by advancements in AI cloud infrastructure, AI applications, and AI-native marketing services, indicating a positive outlook for the company's future performance in the AI sector.

BOCI

maintain

$133 -> $137

2025-11-19

Reason

BOCI

Price Target

$133 -> $137

2025-11-19

maintain

Reason

The analyst rating from BOCI for BIDU-SW (Baidu) is a "Buy" due to several factors highlighted in their research report. The company's 3Q25 results were in line with expectations, with total revenue decreasing by 7% year-over-year, which was slightly better than market forecasts. Notably, while advertising revenue declined by 18% YoY, non-advertising revenue increased by 21%, indicating a shift in revenue sources. Additionally, the AI-driven business revenue surged by 50% YoY, showcasing Baidu's success in AI commercialization. The adjusted operating profit margin of 7.1% also met expectations. Based on these results, BOCI raised its target price for Baidu from USD133 to USD137, reinforcing their positive outlook on the stock.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Daiwa Lowers BIDU-SW's Target Price to HKD92, Maintains Outperform Rating

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