Clear Channel Outdoor Awarded Multi-Year Contract from CapMetro
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2d ago
0mins
Clear Channel Outdoor announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. This partnership opens a major new avenue for brands to engage on-the-go consumers and daily commuters across Austin's busiest corridors and surrounding suburbs. Under this exclusive media contract, Clear Channel Outdoor will manage and grow ad sales across 400+ buses operating on 71 routes and 10 rail stations that together move more than two million monthly riders - all while Central Texas continues to experience rapid economic growth driven by technology, tourism and creative industries.
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Analyst Views on CCO
Wall Street analysts forecast CCO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CCO is 24.84 USD with a low forecast of 2.00 USD and a high forecast of 115.18 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
2 Buy
4 Hold
1 Sell
Hold
Current: 2.240
Low
2.00
Averages
24.84
High
115.18
Current: 2.240
Low
2.00
Averages
24.84
High
115.18
About CCO
Clear Channel Outdoor Holdings, Inc. operates in the out-of-home advertising industry. The Company's dynamic advertising platform is broadening the pool of advertisers using its medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. The Company is a provider of out-of-home advertising solutions, offering advertisers opportunities to reach mass audiences across a variety of high-traffic public spaces. Clear Channel Outdoor RADAR, is its data-driven solution for planning, measuring and amplifying the impact of out-of-home advertising. Its segments include America and Airports. The America segment consists of its United States operations excluding airports. The America segment includes roadside billboard displays. The Airports segment includes the operations of the United States and Caribbean airports.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Clear Channel Outdoor Partners with CapMetro to Modernize Transit Advertising
- Advertising Partnership: Clear Channel Outdoor (CCO) has signed a multi-year exclusive contract with CapMetro to modernize and expand the public transit advertising program in Austin and Central Texas over the next three years, significantly enhancing brand engagement with consumers.
- Broad Audience Reach: The initiative will cover over 400 buses and 10 rail stations, serving more than 2 million monthly riders, thereby increasing brand visibility and impact in the rapidly growing Austin market.
- Enhanced Market Presence: By transforming the advertising network into a modern dynamic media platform, CCO will strengthen brand presence in Austin, particularly during the upcoming SXSW event, which attracts thousands of visitors and industry leaders.
- Addressing Digital Fatigue: Amid growing consumer skepticism towards online content, out-of-home (OOH) advertising will enable brands to break through the noise in the real world, providing effective marketing solutions that enhance brand competitiveness.
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Clear Channel Outdoor Partners with CapMetro to Transform Transit Advertising in Austin
- Advertising Partnership: Clear Channel Outdoor has signed a multi-year contract with CapMetro to modernize and expand Austin's public transit advertising program over the next three years, expected to attract over two million monthly riders and significantly enhance brand visibility.
- Media Network Upgrade: By managing over 400 buses and 10 rail stations, Clear Channel Outdoor will establish a dynamic media network that helps local and national advertisers achieve diverse business objectives and enhance advertising effectiveness.
- Market Coverage Expansion: The new partnership will provide brands with extensive visibility across Austin's major transit hubs, reaching 2.3 million residents and 30 million annual visitors, catering to the needs of a high-mobility consumer base and boosting brand impact.
- SXSW Anniversary Opportunity: This collaboration coincides with the 40th anniversary of SXSW, allowing brands to capitalize on heightened activity during the event, leveraging out-of-home advertising to break through digital fatigue and strengthen real-world connections with consumers.
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