Clear Channel Outdoor Awarded Multi-Year Contract from CapMetro
Clear Channel Outdoor announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. This partnership opens a major new avenue for brands to engage on-the-go consumers and daily commuters across Austin's busiest corridors and surrounding suburbs. Under this exclusive media contract, Clear Channel Outdoor will manage and grow ad sales across 400+ buses operating on 71 routes and 10 rail stations that together move more than two million monthly riders - all while Central Texas continues to experience rapid economic growth driven by technology, tourism and creative industries.
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Clear Channel Outdoor Partners with CapMetro to Modernize Transit Advertising
- Advertising Partnership: Clear Channel Outdoor (CCO) has signed a multi-year exclusive contract with CapMetro to modernize and expand the public transit advertising program in Austin and Central Texas over the next three years, significantly enhancing brand engagement with consumers.
- Broad Audience Reach: The initiative will cover over 400 buses and 10 rail stations, serving more than 2 million monthly riders, thereby increasing brand visibility and impact in the rapidly growing Austin market.
- Enhanced Market Presence: By transforming the advertising network into a modern dynamic media platform, CCO will strengthen brand presence in Austin, particularly during the upcoming SXSW event, which attracts thousands of visitors and industry leaders.
- Addressing Digital Fatigue: Amid growing consumer skepticism towards online content, out-of-home (OOH) advertising will enable brands to break through the noise in the real world, providing effective marketing solutions that enhance brand competitiveness.

Clear Channel Outdoor Partners with CapMetro to Transform Transit Advertising in Austin
- Advertising Partnership: Clear Channel Outdoor has signed a multi-year contract with CapMetro to modernize and expand Austin's public transit advertising program over the next three years, expected to attract over two million monthly riders and significantly enhance brand visibility.
- Media Network Upgrade: By managing over 400 buses and 10 rail stations, Clear Channel Outdoor will establish a dynamic media network that helps local and national advertisers achieve diverse business objectives and enhance advertising effectiveness.
- Market Coverage Expansion: The new partnership will provide brands with extensive visibility across Austin's major transit hubs, reaching 2.3 million residents and 30 million annual visitors, catering to the needs of a high-mobility consumer base and boosting brand impact.
- SXSW Anniversary Opportunity: This collaboration coincides with the 40th anniversary of SXSW, allowing brands to capitalize on heightened activity during the event, leveraging out-of-home advertising to break through digital fatigue and strengthen real-world connections with consumers.






